TV Food Advertisements Promote Imbalanced Diets

Making food choices based on television advertising results in a very imbalanced diet according to a new study comparing the nutritional content of food choices influenced by television to nutritional guidelines published in the June issue of the Journal of the American Dietetic Association.

Investigators found that a 2,000-calorie diet consisting entirely of advertised foods would contain 25 times the recommended servings of sugars and 20 times the recommended servings of fat, but less than half of the recommended servings of vegetables, dairy, and fruits. In fact, the excess of servings in sugars and fat is so large that, on average, eating just one of the observed food items would provide more than three times the recommended daily servings (RDS) for sugars and two and a half times the RDS for fat for the entire day.

"The results of this study suggest the foods advertised on television tend to oversupply nutrients associated with chronic illness (eg, saturated fat, cholesterol, and sodium) and undersupply nutrients that help protect against illness (eg, fiber, vitamins A, E, and D, calcium, and potassium)," according to lead investigator Michael Mink, PhD, Assistant Professor and MPH Program Coordinator, Armstrong Atlantic State University, Savannah, GA.

Researchers analyzed 84 hours of primetime and 12 hours of Saturday morning broadcast television over a 28-day period in 2004. ABC, CBS, Fox and NBC were sampled on a rotating basis to develop a complete profile of each network. The Saturday-morning cartoon segment (from 8:00 am to 11:00 am) was included to capture food advertisements marketed primarily to children.

All 96 hours of observations were videotaped and reviewed later to identify food advertisements and specific food items being promoted. Only food items that were clearly promoted for sale during an advertisement were recorded. Each food item was then analyzed for nutritional content. Observed portion sizes were converted to the number of servings.

The article indicates that the observed food items fail to comply with Food Guide Pyramid recommendations in every food group except grains. The average observed food item contained excessive servings of sugars, fat, and meat and inadequate servings of dairy, fruit and vegetables. The situation was similar for essential nutrients, with the observed foods oversupplying eight nutrients: protein, selenium, sodium, niacin, total fat, saturated fat, thiamin and cholesterol. These same foods undersupplied 12 nutrients: iron, phosphorus, vitamin A, carbohydrates, calcium, vitamin E, magnesium, copper, potassium, pantothenic acid, fiber, and vitamin D.

The authors advocate nutritional warnings for imbalanced foods similar to those mandated on direct-to-consumer drug advertisements. They recommend investigating health promotion strategies that target consumers, the food industry, public media, and regulation focusing on a three-pronged approach.

"First, the public should be informed about the nature and extent of the bias in televised food advertisements. Educational efforts should identify the specific nutrients that tend to be oversupplied and undersupplied in advertised foods and should specify the single food items that surpass an entire day's worth of sugar and fat servings. Second, educational efforts should also provide consumers with skills for distinguishing balanced food selections from imbalanced food selections. For example, interactive websites could be developed that test a participant's ability to identify imbalanced food selections from a list of options. This type of game-based approach would likely appeal to youth and adults. Third, the public should be directed to established nutritional guidelines and other credible resources for making healthful food choices."

Chew on This: Six Dental Myths Debunked

Brushing, flossing, and twice-yearly dental check-ups are standard for oral health care, but there are more health benefits to taking care of your pearly whites than most of us know. In a review article, a faculty member at Tufts University School of Dental Medicine (TUSDM) debunks common dental myths and outlines how diet and nutrition affects oral health in children, teenagers, expectant mothers, adults and elders.

Myth 1: The consequences of poor oral health are restricted to the mouth

Expectant mothers may not know that what they eat affects the tooth development of the fetus. Poor nutrition during pregnancy may make the unborn child more likely to have tooth decay later in life. "Between the ages of 14 weeks to four months, deficiencies in calcium, vitamin D, vitamin A, protein and calories could result in oral defects," says Carole Palmer, EdD, RD, professor at TUSDM and head of the division of nutrition and oral health promotion in the department of public health and community service. Some data also suggest that lack of adequate vitamin B6 or B12 could be a risk factor for cleft lip and cleft palate formation.

In children, tooth decay is the most prevalent disease, about five times more common than childhood asthma. "If a child's mouth hurts due to tooth decay, he/she is less likely to be able to concentrate at school and is more likely to be eating foods that are easier to chew but that are less nutritious. Foods such as donuts and pastries are often lower in nutritional quality and higher in sugar content than more nutritious foods that require chewing, like fruits and vegetables," says Palmer. "Oral complications combined with poor diet can also contribute to cognitive and growth problems and can contribute to obesity."

Myth 2: More sugar means more tooth decay

It isn't the amount of sugar you eat; it is the amount of time that the sugar has contact with the teeth. "Foods such as slowly-dissolving candies and soda are in the mouth for longer periods of time. This increases the amount of time teeth are exposed to the acids formed by oral bacteria from the sugars," says Palmer.

Some research shows that teens obtain about 40 percent of their carbohydrate intake from soft drinks. This constant beverage use increases the risk of tooth decay. Sugar-free carbonated drinks and acidic beverages, such as lemonade, are often considered safer for teeth than sugared beverages but can also contribute to demineralization of tooth enamel if consumed regularly.

Myth 3: Losing baby teeth to tooth decay is okay

It is a common myth that losing baby teeth due to tooth decay is insignificant because baby teeth fall out anyway. Palmer notes that tooth decay in baby teeth can result in damage to the developing crowns of the permanent teeth developing below them. If baby teeth are lost prematurely, the permanent teeth may erupt malpositioned and require orthodontics later on.

Myth 4: Osteoporosis only affects the spine and hips

Osteoporosis may also lead to tooth loss. Teeth are held in the jaw by the face bone, which can also be affected by osteoporosis. "So, the jaw can also suffer the consequences of a diet lacking essential nutrients such as calcium and vitamins D and K," says Palmer.

"The jawbone, gums, lips, and soft and hard palates are constantly replenishing themselves throughout life. A good diet is required to keep the mouth and supporting structures in optimal shape."

Myth 5: Dentures improve a person's diet

If dentures don't fit well, older adults are apt to eat foods that are easy to chew and low in nutritional quality, such as cakes or pastries. "First, denture wearers should make sure that dentures are fitted properly. In the meantime, if they are having difficulty chewing or have mouth discomfort, they can still eat nutritious foods by having cooked vegetables instead of raw, canned fruits instead of raw, and ground beef instead of steak. Also, they should drink plenty of fluids or chew sugar-free gum to prevent dry mouth," says Palmer.

Myth 6: Dental decay is only a young person's problem

In adults and elders, receding gums can result in root decay (decay along the roots of teeth). Commonly used drugs such as antidepressants, diuretics, antihistamines and sedatives increase the risk of tooth decay by reducing saliva production. "Lack of saliva means that the mouth is cleansed more slowly. This increases the risk of oral problems," says Palmer. "In this case, drinking water frequently can help cleanse the mouth."

Adults and elders are more likely to have chronic health conditions, like diabetes, which are risk factors for periodontal disease (which begins with an inflammation of the gums and can lead to tooth loss). "Type 2 diabetes patients have twice the risk of developing periodontal disease of people without diabetes. Furthermore, periodontal disease exacerbates diabetes mellitus, so meticulous oral hygiene can help improve diabetes control," says Palmer.

This article appears in the July/August issue of Nutrition Today.

Beautiful Women Face Discrimination in Certain Jobs, Study Finds

In a study released in the May/June Journal of Social Psychology, Stefanie Johnson, assistant professor of management at UC Denver Business School, found that beauty has an ugly side, at least for women.

Attractive women were discriminated against when applying for jobs considered "masculine" and for which appearance was not seen as important to the job. Such positions included job titles like manager of research and development, director of finance, mechanical engineer and construction supervisor.
"In these professions being attractive was highly detrimental to women," said Johnson. "In every other kind of job, attractive women were preferred. This wasn't the case with men which shows that there is still a double standard when it comes to gender."

The study, co-authored by Robert Dipboye, professor of psychology at the University of Central Florida, Kenneth Podratz, an organizational development manager at UPS and Ellie Gibbons, research assistant at the University of Colorado Anschutz Medical Campus, found that attractive men suffered no similar discrimination and were always at an advantage.

According to Johnson, beautiful people still enjoy a significant edge. They tend to get higher salaries, better performance evaluations, higher levels of admission to college, better voter ratings when running for public office and more favorable judgments in trials.

A recent Newsweek survey of 202 hiring managers and 964 members of the public concluded that looks matter in every aspect of the workplace and they mattered more for women. When asked to rate nine character attributes on a scale of one to 10 with 10 being the most important, looks ranked third, above education and sense of humor, the magazine reported.

But in one narrow aspect of life, beauty can be a hindrance, something researchers have called the "beauty is beastly" effect.

"In two studies, we found that attractiveness is beneficial for men and women applying for most jobs, in terms of ratings of employment suitability," according to the study. "However, attractiveness was more beneficial for women applying for feminine sex-typed jobs than masculine sex-typed jobs."

In one experiment, participants were given a list of jobs and photos of applicants and told to sort them according to their suitability for the job. They had a stack of 55 male and 55 female photos.

In job categories like director of security, hardware salesperson, prison guard and tow truck driver, attractive women were overlooked. In each of these jobs appearance was perceived to be unimportant. Attractive women tended to be sorted into positions like receptionist or secretary.

"One could argue that, under certain conditions, physical appearance may be a legitimate basis for hiring," Johnson said. "In jobs involving face-to-face client contact, such as sales, more physically attractive applicants could conceivably perform better than those who are less attractive. However it is important that if physical attractiveness is weighed equally for men and women to avoid discrimination against women."

The study chided those who let stereotypes influence hiring decisions. Given the importance of hiring and the consequences of making a wrong choice, the authors said, managers need to rely more on information from the individual rather than on stereotypes about physical appearance.